Post actualizado el día September 27, 2026 by DeiviSanzPlay
Official 2025 Guide. Discover THE NEW pixel sizes for Instagram Photos, Stories, and Reels. Don’t let them crop your posts!
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Instagram continues to evolve, adapting to visual trends and the needs of its users. In 2025, the platform has updated its recommendations for the ideal sizes for posts, stories, and Reels. Knowing these dimensions is essential to ensure that your content looks its best and to maximize engagement.
📏 Instagram Post Size 2025: Photos
Instagram feed posts can be presented in three main formats: square, vertical, and horizontal. Each has its own recommended dimensions to ensure optimal display.
📐 Square Posts
- Recommended dimensions: 1080 x 1080 pixels
- Aspect ratio: 1:1
Square posts remain popular due to their symmetry and versatility. They are ideal for showcasing products, quotes, or images that don’t require a vertical or horizontal focus.
📐 Vertical Posts
- Recommended dimensions: 1080 x 1350 pixels
- Aspect ratio: 4:5
Vertical posts take up more space in the feed, which can attract more attention. They are especially effective for portraits, fashion, or any content that benefits from a longer format.
📐 Horizontal Posts
- Recommended dimensions: 1080 x 608 pixels
- Aspect ratio: 1.91:1
Although less common, horizontal posts are useful for landscapes or panoramic images. However, it is important to keep in mind that they take up less space in the feed, which can reduce their visibility.
📱 Instagram Stories Size in 2025
Instagram stories remain one of the most effective ways to connect with your audience. To ensure your stories look good on all devices, it is essential to use the correct dimensions.
- Recommended dimensions: 1080 x 1920 pixels
- Aspect ratio: 9:16
These dimensions ensure that your stories fill the entire screen of the device, providing an immersive experience for the viewer. Additionally, it is advisable to leave a safety margin at the top and bottom of the image to prevent important elements from being covered by the app’s interface.
🎬 Instagram Reels Size 2025
Reels have gained popularity as a dynamic way to share content on Instagram. For your Reels to look their best, it is crucial to use the right dimensions.
- Recommended dimensions: 1080 x 1920 pixels
- Aspect ratio: 9:16
Just like stories, Reels fill the entire screen of the device, allowing for a complete visual experience. It is important to make sure the main content is centered, as Reels thumbnails may crop the top and bottom edges.
🖼️ Instagram Profile Picture Size 2025
The profile picture is the first impression users have of your account. To ensure it looks clear and professional, it is essential to use the correct dimensions.
- Recommended dimensions: 320 x 320 pixels
- Aspect ratio: 1:1
Although Instagram displays the profile picture in a circular format, it is advisable to upload a square image to prevent important parts of the photo from being cropped. Also, make sure the main subject is centered in the image.
📢 Instagram Ad Size 2025
If you are using Instagram for advertising, it is essential to know the recommended dimensions for ads to ensure proper presentation.
📐 Square Ads
- Recommended dimensions: 1080 x 1080 pixels
- Aspect ratio: 1:1
Square ads are versatile and adapt well to different placements within the app. They are ideal for showcasing products or services clearly and attractively.
📐 Vertical Ads
- Recommended dimensions: 1080 x 1350 pixels
- Aspect ratio: 4:5
Vertical ads take up more space on the screen, which can attract more attention. They are effective for storytelling or showing products in use.
📐 Horizontal Ads
- Recommended dimensions: 1080 x 608 pixels
- Aspect ratio: 1.91:1
Although less common, horizontal ads are useful for showing landscapes or panoramic scenes. It is important to make sure the main content is centered to prevent it from being cropped on different devices.
Frequently Asked Questions (FAQ)
What is the size recommended for a square post on Instagram?
The recommended size for a square post on Instagram is 1080 x 1080 pixels with an aspect ratio of 1:1. This format is ideal for showcasing products, quotes, or images that don’t require a vertical or horizontal focus.
How can I make sure my stories look good on all devices?
To ensure your stories look good on all devices, use the recommended dimensions of 1080 x 1920 pixels with an aspect ratio of 9:16. Additionally, leave a safety margin at the top and bottom of the image to prevent important elements from being covered by the app’s interface.
Why is it important to use the correct dimensions for Reels?
Using the correct dimensions for Reels, 1080 x 1920 pixels with an aspect ratio of 9:16, ensures that your content fills the entire screen of the device, providing a complete visual experience for the viewer.
What are the recommended dimensions for the profile picture?
The recommended dimensions for the profile picture are 320 x 320 pixels with an aspect ratio of 1:1. Although Instagram displays the profile picture in a circular format, it is advisable to upload a square image to prevent important parts of the photo from being cropped.
What dimensions should I use for Instagram ads?
The recommended dimensions for Instagram ads vary depending on the format:
- Square ads: 1080 x 1080 pixels with a 1:1 aspect ratio
- Vertical ads: 1080 x 1350 pixels with a 4:5 aspect ratio
- Horizontal ads: 1080 x 608 pixels with a 1.91:1 aspect ratio
Using the correct dimensions ensures that your ads look good on all devices and maximizes their effectiveness.
