Post actualizado el día September 27, 2026 by DeiviSanzPlay
You want to know how others view the competition. That is, what?
There is no no it’s not a . A site grows, stagnates, or sinks. To know which, you need tools that read the surface. I’m going to mention a few, not because it’s a sacred list, but because in my experience, they give different angles and you can triangulate among them.
Very large and well-known traffic tools tend to come closer to reality. For small or highly specific niche sites, the margin of error skyrockets. Use them as a rough thermometer, not as a hospital blood pressure monitor. They’ll help you answer “is this big or small?” and “is it going up or down?”.
Tools for where a site appears on Google and in what position. If you see that a competitor appears in first place for 1,000 high-volume searches, it’s obvious that it receives a steady stream of organic traffic. Even more useful is seeing the evolution: if it loses positions for its main keywords, its organic traffic is probably sinking.
Beyond the tools: stubborn observation
Tools give you processed data. But sometimes you have to look at the raw material.
- Social media activity: A site with content that is shared thousands of times, with lively comments on its LinkedIn or Twitter posts, is clearly generating referral traffic. It’s not the whole pie, but it is a slice.
- Publishing frequency: Do they publish ten new articles a week? Or one a month? A site that publishes a lot is usually invested in capturing traffic, and if it’s well done, it gets it. It’s a sign of ambition and operational volume.
- Site volume: How many pages do they have indexed? You can do a Google search with
site:dominio. com. A site with thousands of indexed pages that publishes constantly is a machine designed to catch traffic. One with 50 pages is in another league.
How I use it: a practical example
Let me give you a case that happened to me recently. A client was scared because a direct competitor had launched a very flashy new website and they said they were “crushing it.”
- First look with an estimation tool: I entered the URL into one of the tools. It told me they had about 10,000 estimated monthly visits. That’s not negligible to start with.
- Keyword analysis: There I saw the trick. They appeared first for very long and specific searches (long-tail), but for no competitive main keyword. Their traffic was niche, not massive.
- Backlink check: The link profile was small, almost all from directories and some small blog. Zero authority links. This confirmed that it was a newcomer, not an established player.
- Direct observation: On their social media, each post had two or three likes, almost always from employees. Little real interaction.
Conclusion I gave the client: “They’re not crushing it. They’re starting off well positioned in a small niche. Their traffic is real but modest and fragile, because it depends on a handful of keywords and has no authority. It’s time to compete, not to be scared.”
In the end, it’s about this: using indirect data to make an identikit. You’ll never have the exact photo, but with enough brushstrokes (estimated traffic, keywords, links, social activity) the resemblance will be more than reasonable for making decisions. The key is not to obsess over a single number, but to cross-check all the signals that invisible ship leaves in the water.
